Prism moves like jAGA to hit major growth target

Prism eLogistics is leveraging its international fulfilment network to help jAGA, home of the world’s most powerful nootropic drinks, go global.

Launched three years ago, jAGA represents the cutting edge of the booming wellness and functional drinks industry, with projected turnover set to double next year as the brand aims to surpass a million pounds’ worth of orders.

While founding husband and wife team Lee and Lisa Jeffries initially handled every element of the business themselves, when they began to regularly receive orders worth tens of thousands per month, they realised they needed support. Lee explained: “Lisa was working all hours picking and packing orders, overseeing logistics and problem solving where necessary, and it left her with almost no time to build the brand. But we like being a small team, we’re agile and cost-effective, so bringing someone in full time wasn’t an option. That’s when we realised outsourcing was the best option for us”

Having previously worked with managing director Ian Wright, Prism eLogistics immediately came to mind. With packing, sleeving, storage and fulfilment services available, Prism was able to offer end-to-end fulfilment support and the added value jAGA needed.

“Partnering with Prism immediately took the stress out of our business,” said Lisa. “From order to delivery, it feels like we’re in safe hands, and thanks to Prism’s digital dashboard, I have total visibility. Beyond the day-to-day, Prism is almost like jAGA’s a big brother – whatever the challenge, we know the team will provide advice, a solution or a contact to keep our business moving. Nothing we’ve asked has ever been too much.”

In terms of crisis resolution, Prism recently saved the day when third party providers fell short for a crucial brand launch planned with a luxury outlet. With a delivery being lost, the team at jAGA was faced with letting down the major retailer which it had worked hard to build a relationship with. On receiving the call Prism loaded a van, drove into central London and delivered the product the same day, well in time for the launch.

With global expansion the next step for jAGA, Prism is ready to turbocharge the brand’s international growth. Ian Wright, managing director for Prism, commented:

“It’s been fantastic to witness and facilitate the growth of one of the most exciting nootropic drinks brands on the market. The next step for jAGA is to penetrate global markets, and our international partners are perfectly placed to help them achieve that. From sleeving cans for different regions to small batch runs which enable product testing before full-scale launch, plus digital visibility of international fulfilment, we have all the ingredients jAGA needs to take over the world.”

For Lee and Lisa, their growth to date and their future expansion is strongly linked to their relationship with Prism eLogistics. Lee concluded: “For up-and-coming brands, especially in the current economic climate, the pressure to get everything right can feel overwhelming. Outsourcing to a business like Prism, which not only offers specialist support but a genuine ‘anything is possible’ attitude, is invaluable. We can’t wait to see what the coming years bring – but whatever happens, we know Prism will be part of the jAGA story.”