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Why are shrink sleeves suddenly the cool kids of beverage packaging? Prism’s Managing Director Ian Wright spills the beans: they’re flexible, clever, and can handle everything from glow-in-the-dark designs to export market challenges.
Perfect for launches, market tests, or just making your cans look snazzy, sleeves have gone from “nice-to-have” to “can’t-launch-without.”
Read the full feature in the Canmaker magazine for the inside scoop: PDF Link
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