Feature: Coordinating FMCG Brand Launches

Published on 26 June 2025 in Feature.
Logistics Matters

Our feature in Logistics Matters magazine takes a look at how agile UK logistics can make or break a major FMCG launch – just ask Hip Pop, the beverage brand that we helped get off the shelf and into shoppers’ hands. 

The article dives into the tricky business of coordinating fast-moving supply chains and shows how Prism keeps things running smoothly with a mix of planning, flexibility, and a healthy dose of responsiveness in an often-unpredictable retail world.

Read the full story here: